Prometheus is a boutique Research & Consulting agency creating business solutions for our partners.
Rooted in human truth, we navigate the shifting tides of culture and
the multi-layered ecosystem to unravel the real and most significant consumer needs. We help our
clients harness authentic insights and strategic inputs that have the power to disrupt and transform.
between
people
culture
brands
technology
Answering The Big &
Complex Questions!
Answering
The Big & Complex Questions!
How are family dynamics transforming and its impact on immediate and long-term values?
What is premiumization in Indian culture and what does it look and feel like?
How will technology shape a category in the coming years?
What do youth feel about themselves and the world at large and its impact on brands?
How has the online world changed the inherent pattern of the entire shopping cycle?
Prometheus helps brands answer big questions with one leg in the present informed by
the past,
and the other in the future. With digital platforms now central to how we live, work, and connect, they
do more than reflect culture,
they actively shape it. The influencers we follow, the content we engage with, and the conversations we
have online influence our values and behaviors. We help brands anticipate and adapt to shifting consumer
behaviors,
ensuring they remain at the forefront of industry trends and build a brand that resonates today and
tomorrow.
OUR Solutions
Our solutions turn actionable insights into powerful strategies.
We empower brands to move from good ideas to bold actions. This drives change,
positions brands as leaders, and keeps them relevant in the ever-changing world.
We take pride in being thorough. Our rigour is one of our biggest strengths.
As they say the devil lies in the detail. And we believe in this wholeheartedly.
Understanding people and cultures can only happen when one is ready to bury themselves deep into data,
brainstorm endlessly, bring in cultural nuggets from what’s happening around in the
society and then connect the data back to marketing challenge.
And we enjoy doing this to arrive at the insight best suitable for our client problem.
Agility
We move at the speed of business.
We understand the need for speed without sacrificing quality.
Leveraging digital tools enables us to move at the speed of the business and deliver insights that matter
when you need them the most. By combining the nimbleness of a boutique agency with the world of technology
and guided by experience we deliver answers to our
client's questions that helps them take decisions timely.
Future-ready
Know What's Next
We love future gazing. Reflecting on both evolution and revolution.
One provides insights into the slow unfurling of human story and the other the abrupt, the sudden,
the chaotic forces in culture that bring in a sharp turn to this narrative. Our team members grounding
in sociology and psychology coupled with years of experience across Asia and Africa helps us
stitch together the larger picture within the smaller stories.
Happy Growth
A Place to be Happy and to Grow
Work is an important part of our lives. It’s one of the important ways we should feel
happy about who we are and what we do. Our principles and future vision for Prometheus are to be a
place where whoever works with us—our clients, our partners, our employees—is happy interacting with
us and being with us. The overall experience should be such that each party finds a
place and voice for themselves and grows professionally while balancing personal lives.
Shweta is a great balance of deep thinking and rigour in research. She spends time
understanding and questioning the brief and then the output reflects the rigour she has followed
in designing and analysing the problem. Combination of art and science that’s not easy to find in Qual
researchers today who get swayed by technology and its usage, sometimes at the cost of rigour. Whether it’s
brand and advertising work or unconventional work, whether it’s to be done in the traditional way or through new-age tech,
Shweta has what it takes to get an insight that’s deep and actionable.
Manish Makhijani, CEO RSPL (Hygiene Care)
I have worked with Shweta for a decade now, on a wide range of work be it Brand Positioning,
Culture Understanding, U&A, Communication and many more. Each piece of work is done justice from insights
and actionability perspective.The Journey is not complete till we have partnered to bring Insights to life. A
very few Insights professionals stand their ground, and she is the rare one. I have absolutely enjoyed jamming,
debating and getting the best out of each other in the process.
I can’t think of a better Strategic partner than her.
Himanshu Sachdeva, Head of Insights (Editorji - RPSG Group)
Prometheus helped us achieve a breakthrough in understanding our consumers' purchase journey.
Their analysis of the key touchpoints within the purchase cycle led to actionable insights that significantly
transformed our strategy and outcomes. Their expertise was instrumental
in driving measurable success, proving them to be a reliable and results-driven partner.
Kapil Budukh, Head of Marketing, Croma
Bridging the gap between people, culture, brands & technology.
