Bridging the gap between people, culture, brands & technology.
our Story
Founded in September 2014, Prometheus derives its name from the Greek Titan, who stole fire from God for
the good of humanity. Drawing a parallel, we at Prometheus, believe that
we will unearth and light this fire again and again to create business solutions for our partners.
Fire is disruptive and yet when reigned well is highly constructive. In today’s time, creating
business answers require us to be disruptive and constructive. The act of stealing fire from God –
reflects a strength of belief and foresight even in the face of massive challenge – values that this
company is built on.
Our Mission
Prometheus delved deep into this dilemma. The work made us aware of the uncertainty men are experiencing, the psychological and social construct with which they must abide, the moral turpitude, and the various pressures they must cope with. It was a hugely challenging task for which a well-thought-out and comprehensive interaction was designed amongst men incorporating learning from pop culture, semiotic decoding of men’s portrayal in media, and changing man–woman dynamics within homes and at the work front.
Our Vision
Prometheus delved deep into this dilemma. The work made us aware of the uncertainty men are experiencing, the psychological and social construct with which they must abide, the moral turpitude, and the various pressures they must cope with. It was a hugely challenging task for which a well-thought-out and comprehensive interaction was designed amongst men incorporating learning from pop culture, semiotic decoding of men’s portrayal in media, and changing man–woman dynamics within homes and at the work front.
Our Founder
Mrs. Shweta
Founder
Founder
With 25+ years of research experience spanning Asia, the Middle East, and Africa, I have been bringing brands,
cultures, and people together.
For me, the most exciting and engaging aspect of the work is understanding the cultural shifts, and emerging
trends that drive consumer choices and shape societies. Every brand is part of a larger human story. And
so, to solve any business challenge it’s beyond just conducting research—it’s about anchoring and
creating solutions in real life, bringing fresh thinking that addresses the core problem effectively
while keeping in mind the cultural pulse of a generation.
I love partnering with clients to answer the toughest business questions and have had the opportunity to
partner on some of the most interesting works on product innovation, brand communication, brand
evolution and identity, and overall portfolio strategy across multiple markets.