Bridging the gap between people, culture, brands & technology.
Communication Development
A Brand’s communication is its message to the world of about its role in people’s lives, its values and its purpose. The effectiveness of any communication lies in building the most apt brand narrative and strengthening the consumer-brand relationship. Most critically, the communication needs to deliver to the specific task that a particular communication has been built for in a brand’s journey. On top of it, with digitization, the impact of a brand’s communication can be far-reaching and significant.
Our Approach
Tying the effectiveness of communication to the larger brand objective and the narrative it is trying to build at a given time (in the brand journey at what stage it is) is one of the most critical things to look out for. We anchor our understanding around the relevance of tension points that form the cornerstone of an ad, the role played by micro-expressions and non-verbal cues, overall messaging and the depth of emotional connect a communication is able to build - these are the real aspects that leave an impact on consumer attitude and behaviour.
Unravelling the visual identity and semiotic codes embedded in the communication - whether built for digital or traditional channels - and its alignment with the overall brand values is another very important aspect of brand communication we specialize in.