Bridging the gap between people, culture, brands & technology.
Cultural Pulsometer
People are, in many ways, a product of cultures, of the context they find themselves in. View of the world and self is shaped by the various cultural forces one interacts with and is surrounded by. In a digitally connected world, cultures are deeply porous – borrowing from one another at a much faster pace than at any other time in human history. And this makes it super exciting to dig deep and wide into it.
Our Approach
Prometheus helps brands understand these societal underpinnings that shape and impact the dialogues of a time. Finding patterns in this cross-cultural assimilation, the mish-mash, the interwovenness of thinking, behavior, and attitudes, and the emerging kaleidoscope in which brands aim to find their place is one of our core areas of expertise .
We delve into the heart of cultures, exploring their nuances through a
multi-faceted lens. Our expertise lies in examining everything from pop culture to ancient symbols,
myths, and everyday realities. For instance, we analyse evolving ideas of masculinity, beauty prejudices in India, and Gen Z’s search for authenticity. By doing so, we identify the core narratives
shaping contemporary culture at the intersection of the digital world.
Our team’s experience across Asia and Africa, combined with our curiosity, passion, and expertise, allows us to craft people-centric solutions. We help brands align with cultural and trend-driven shifts, creating identities, architectures, and innovations that make lives simpler, seamless, and fulfilling.
Our team’s experience across Asia and Africa, combined with our curiosity, passion, and expertise, allows us to craft people-centric solutions. We help brands align with cultural and trend-driven shifts, creating identities, architectures, and innovations that make lives simpler, seamless, and fulfilling.