Bridging the gap between people, culture, brands & technology.
Real Insights
"What people do and think and what they say they do are entirely different things."
Human beings are a fascinating enigma. We are the most complex creatures with the ‘not so obvious’
forming a large part of who we all are. This makes humans ever so interesting, but also difficult to
understand.
Our Approach
Prometheus employs multiple lenses to reach and understand this ‘not so obvious’ part of the human mind and behaviour. From real-time behaviour, digital footprint, choices exercised, relationships, and creative expressions on complex topics to simply honest conversations, our approach is deeply rooted in the principles of psychology, sociology, and social anthropology, helping us get to the real human truth. This scientific foundation helps us conceptualize, frame, and deep dive into issues at hand and provides a robust framework for understanding human behaviour and identifying key insights.
For us, a human truth with the potential to drive business and growth and create a win-win solution for our brand partners and people translates into real insight. Having a win-win solution is paramount – in today’s open, connected, and conscious world, people want brands to add meaning to their lives and society at large. We help brands with the real insights that people and society expect and demand.